Case Study InnoVISION Marketing & Services As a sales & marketing consultant, trainer and executive coach with over 20 years of experience, Lara Butler has seen many different contact management and customer relationship management solutions. Some of her employers used SalesLogix. None of them could implement it effectively, and some of them never even completed the implementation after spending plenty of time and money on it. On the contrary, Butler has been using Maximizer since 1994, is now using Maximizer Enterprise and always recommends it to her clients. Because Maximizer Enterprise is a completely integrated CRM solution that includes all sales, marketing, and customer service tools in one place, Butler has been able to get a significant return on her investment over the years without having to invest in separate pieces of software. "Maximizer Enterprise lets me focus on my business instead of the software," says Butler, President & Founder of InnoVISION Marketing & Services in Tampa, FL, a consulting company specializing in business development strategy optimization. "I wear many hats in my business, and Maximizer Enterprise helps me run it smoothly and get everything done faster - sending out target marketing campaigns, tracking all communications, and generally being able to build better relationships with my clients." Since she's on client sites many days of the week, she can also keep in contact with her other customers and not lose any business by taking all the information she needs from Maximizer Enterprise synchronized to her Palm OS® device. When she's back at the office, Butler uses the flexibility of the user-defined fields to profile and segment her customers. With the powerful searching and creating of target lists, she then uses the Marketing Campaign Manager to send out text and HTML emails. "Some messages are better said in plain text, and others require a more professional-looking HTML message. With Maximizer Enterprise, I can see what types of messages are working and continue to tweak my approach in order to get the best response," Butler explains. To service clients better and to ensure she's tracking all information about any issues, challenges, and strategies, she also uses the Customer Service & Support module. "It lets me effectively sort notes and documents, and search faster, so I can retrieve information on a client while they're on the phone with me. Being able to recall information quickly like that makes me look good and the client feel important!" "As important as time-to-market is in making money, I spend mine on Maximizer Enterprise. It WORKS out of the box. Nobody does contact and customer relationship management better." For more details on how Maximizer can help your business increase productivity, contact us at 603 483-5700 to request further information or a demonstration.