Case Study McDonough Marine Service Corp. Until 1998, McDonough Marine Service was still organizing its customer information as it had for more than fifty years: on paper. They had computers, but quotes and contracts lived in filing cabinets, and company reps at remote offices received printouts or photocopies when needed. "We wanted to consolidate our information to make it easier to retrieve, and implement a system that maintained the benefits of our current one, but in an electronic format," said Joe Galatas, Sales Manager of McDonough Marine Service.   The Challenge McDonough's main challenge in automating their customer management system was that they had offices in five different states. Most of their staff would need to access the data remotely. Specifically, outside salespeople needed better and more up-to-date information about their customers. But getting that information had to be simple-the less work salespeople needed to do to stay in sync, the better, so they could concentrate on selling instead of paperwork. "McDonough needed to mirror our current paper sales process in an electronic PC-based system," said Mr. Galatas. Yet they needed the kind of synchronization no paper system or simple contact manager could provide.   The Maximizer Enterprise Solution After considering basic contact management solutions such as Microsoft Outlook, the company contacted Wintec, a Maximizer Software Business Partner, who recommended Maximizer Software's Maximizer Enterprise sales and customer management software and its companion MaxExchange automated synchronization package. Now, McDonough has 40 people using Maximizer Enterprise, with 25 remote users keeping in sync using MaxExchange. "We use Maximizer Enterprise company-wide for storage and retrieval of all correspondence, to store all of our communication with any contact of our company," said Mr. Galatas. "That includes customers, vendors, and any other business contacts." There were immediate tangible benefits once McDonough had Maximizer Enterprise up and running. "People spend much more time at their desks instead of going through file cabinets. Communications between offices have been much improved. The most dramatic result has been with our outside salespeople. They are much better informed than under our old system, because they use laptops and remote access to stay up to date with what is going on with their customers." Mr. Galatas knows that automating McDonough's customer management with Maximizer Enterprise and MaxExchange was the right move. "We are much more efficient as a result of using Maximizer Enterprise." For more details on how Maximizer can help your business increase productivity, contact us at 603 483-5700 to request further information or a demonstration.