SMBLoyalty News

Maximizer Continues Reign as Top CRM System for Small and Medium-Sized Businesses According to Leading Research Firm

Date : 3/27/2007 2

ISM Strategic Advisors releases annual review of the industry’s leading CRM systems

VANCOUVER, BRITISH COLUMBIA – March 27, 2007 – Maximizer Software Inc. (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today announced that for the fifth consecutive year, Maximizer Enterprise has been selected by ISM Inc., CRM strategic advisors as one of the industry’s Top 15 CRM systems for small and medium-sized business.

“Today, only a small fraction of US small businesses have deployed true CRM software and strategies. While mid-sized businesses have shown better rates of adoption, a large proportion continue to manage their customers’ experiences in spreadsheets and email clients,” said Barton Goldenberg, President, ISM. “Software companies have traditionally ignored this market and have only recently begun re-architecting their products to handle the specific requirements of SMBs. For more than 10 years, Maximizer Software has focused exclusively on building CRM solutions for small and medium business. ISM congratulates Maximizer on its decade-long commitment to helping growing businesses achieve success with CRM Software.”

Maximizer Enterprise was selected from dozens of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to a comprehensive list of 217 evaluation criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user support features. As part of the evaluation process, ISM also conducts a survey of first-hand users of the various products tested – asking them to describe their experiences deploying, administering and everyday use of the system. A key element of the user survey includes the total cost of ownership and time required to get the system up and running.

Maximizer Enterprise is unique among SMB customer management products. It provides the latest in sales force automation, marketing automation, customer service and support capabilities in a package that can be deployed in less than one week including end-user training. Maximizer Enterprise also allows small and medium-sized businesses to take advantage of the widespread adoption of mobile CRM – offering access to Maximizer through RIM BlackBerry, Palm and Windows Mobile-powered wireless devices. Unlike many other CRM systems, Maximizer Enterprise may also be used when not connected to the Internet.

"In today's economy, small and medium-sized companies who embrace technology can achieve a rapid return on their investment," said John Caputo, President, Maximizer Software. "Maximizer Enterprise makes CRM software accessible to small and medium-sized businesses that want to get CRM in the hands of their employees quickly. We are delighted that a leading research organization like ISM has validated our status as a top CRM system for small and medium-sized businesses five years running."

The Top 15 selections are featured in ISM’s 15th edition of The Guide to CRM Automation and in a Top 15 CD available at www.ismguide.com.

About ISM Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM) and eCustomer initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software Awards/Reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine and Sales & Marketing Management Magazine. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM, McGraw-Hill, Nike, Pepsico and United Way of America and United Way of Toronto; ISM’s government clients include the Department of Defense and the US Postal Service.

QuoteWerks is named editors pick in CEPro Magazine

Date: 2/12/2007

Do you have writer's cramp? Unfortunately, many integrators do because they spend too much time handwriting their proposals, equipment orders, documentation files, and contact lists.

Throw out the pens and paper!

QuoteWerks 4.0 from Orlando, Fla.-based Aspire Technologies is a proposal-writing software system that integrates with third-party accounting applications (QuickBooks, Peachtree) and customer relationship management (CRM) database systems (GoldMine, ACT!, SalesLogix).

QuoteWerks also has the ability to synchronize product data to remote installations via laptops. The software currently has more than 40,000 users in 75 countries, according to Keith Carrington, vice president of sales and marketing.

One of those users is ECI Video in Dallas, where president Melinda Woodson has been using the software for seven years. She cites benefits that include "much faster proposals, professional presentation, no calculation errors, standardization of quotes for customer recognition, immediate retrieval of all quotes in the system, online record of telephone numbers, fax numbers and email addresses, email confirmation for receipt of quotes, and a never-ending database of client histories."

She estimates the ECI Video produces 25 percent more quotes than before, when they used a manual system, and the company's closing ratio is 10 percent higher.

The off-the-shelf software is not specific for the custom installation industry, but manages the quoting/invoicing/order cycle process with a real-time synchronization across the sales chain.

MSRP for a single-station license for QuoteWerks is $199.

Maximizer Software Replaces Salesforce.com at Leading Manufacturer

Date: 12/12/2006

TigerStop LLC chooses Maximizer Enterprise to help drive revenues, streamline processes and fuel research and development

VANCOUVER, BRITISH COLUMBIA – December 12, 2006– Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that TigerStop LLC, a global leader in stop/gauge and pusher systems, has replaced its Salesforce.com system with Maximizer Enterprise integrated to its existing Macola enterprise resource planning (ERP) package. The company selected Maximizer Enterprise for its easy-to-learn user interface, rapid deployment options and proven integration capabilities.

Based in Vancouver, Washington, TigerStop LLC is the global leader in stop/gauge and pusher systems designed to improve the efficiency of manufacturing processes in the plastics, woodworking and metal industries. The manufacturer’s flagship TigerStop product is in use at more than 10,000 companies spanning a wide variety of manufacturing applications. The company relies on a global network of highly specialized and geographically distributed channel partners to take its products to market – offering customers the expertise and local support of a distributor close to home.

To manage global operations including tracking relationships with distributors, handling sales through the channel, customer service and support and accelerating research and development efforts, TigerStop went to the market in search of a customer relationship management system. Having experienced business-jeopardizing technical issues with the company’s initial Salesforce.com deployment, TigerStop selected Maximizer Enterprise and has now integrated the system with its mission-critical Macola ERP transaction system.

“We seriously considered re-implementing Salesforce.com but given the importance of the project and the major costs involved, we did in-depth due diligence on a number of alternatives, “said Ed Scott, Information Technology Manager, TigerStop LLC. “In the end, our choice was simple; Maximizer Enterprise offered the functions and flexibility we needed, excellent options for a fast rollout – all at a compelling price point. Maximizer Software also demonstrated that it could ease us through the transition with expert consulting support and integration to our Macola ERP system.”

With close integration between TigerStop’s Macola ERP package and Maximizer Enterprise, the company has an end-to-end system for managing its business. Today, when a sales lead comes in from a tradeshow or magazine ad, Maximizer Enterprise Workflow Automation automatically assigns the lead to the appropriate account manager. Account managers can then assign the lead to a dealer and track the opportunity with the system’s Opportunity Manager. Quotes can then be generated in the system, changed at any time using Workflow Automation and sent automatically into the Macola engine to process the order.

With the new CRM process in place, TigerStop’s R&D team is able to access a comprehensive repository of interactions with customers, dealers and prospects. Using this newly-created visibility, the team can examine product feature requests, better understand product feedback and identify patterns in the actual in-production use of its products.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, “TigerStop is an organization that has a smart, clearly thought out vision for how to harness technology to improve the support it provides to its customers. The company demonstrates the technological savvy and focus on customer satisfaction that comes from experience. This, combined with proven systems like Maximizer Enterprise and Macola, position the company for continued success.”

Maximizer Software Unseats Salesforce.com as Market Leader for Small and Medium-sized Business

Date : 9/27/2006

The editors of CRM Magazine toast Maximizer Software during annual CRM industry gathering

VANCOUVER, BRITISH COLUMBIA – September 27, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it has been named the CRM vendor best serving the requirements of small and medium-sized companies in a recent CRM Magazine awards evaluation. The honor, once held by Salesforce.com also placed Maximizer Software ahead of chief rival Microsoft Corporation. The awards were presented during the magazine’s annual DestinationCRM industry conference in San Jose, California.

Following a rigorous evaluation of criteria including annual revenues, revenue growth rates, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction, the panel of CRM experts at CRM Magazine named Maximizer Software the company that is best able to serve the requirements of SMBs. As the winner of the much publicized and highly sought after ‘Market Leader Award’ in the small and medium-sized business category, Maximizer Software placed ahead of former winner Salesforce.com and industry giant Microsoft Corporation. CRM Magazine further recognized Maximizer Software with a “Market Leader” distinction for its well-known sales force automation capabilities.

“Small and medium-sized businesses have very demanding requirements from their technology vendor and there is no doubting that this segment of the market represents a large and growing proportion of the companies seeking the support of CRM technology and knowledge in 2006,” said David Myron, Editor-in-Chief, CRM Magazine. “Maximizer Software demonstrates the highly-satisfied customers, proven technology, and smart corporate strategy that distinguish the company as the winner of the SMB category this year.”

“For over a decade, Maximizer Software has specifically architected its products, services and educational programs to serve small and medium-sized companies. With the launch of Maximizer Enterprise 9.5 this summer and other projects yet to be announced, we’re continuing our leadership in this category,” said John Caputo, President, Maximizer Software Inc. “CRM Magazine is the de facto source of news, educational events and CRM-specific information for companies trying to become more customer-centric. It is a great honor to be highlighted by the magazine with market leader awards in the two categories that matter most to our chosen market segment – sales force automation and overall leadership for SMBs.”

Additional details on Maximizer Software's ‘CRM Market Leader’ awards are available in the October 2006 issue of CRM magazine: www.destinationcrm.com.

Maximizer Software and Brian Tracy International Join Forces to Simplify Technology Adoption

Industry-leading CRM vendor and business success guru to collaborate on bridging the gap between business strategy and technological capabilities

VANCOUVER, BRITISH COLUMBIA – June 12, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that it has entered into an exclusive joint marketing alliance with Brian Tracy International, one of America’s top sources of sales and entrepreneurship education and expertise. The alliance is aimed at providing entrepreneurs and enterprises with best-of-breed business strategy and proven CRM technology – bridging the gap that exists between technology and business savvy.

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. The author of more than 40 books including “Focal Point”, “Getting Rich Your Own Way”, “Goals”, “The Psychology of Selling” and “Million Dollar Habits”, Tracy is an entertaining speaker with the ability to inform and inspire audiences toward peak performance and higher levels of achievement. He addresses more than 250,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Deloitte, Federal Express and The Million Dollar Round Table.

As a leader in business strategy and promoter of maximum productivity and achievement, Brian Tracy International coaches business leaders on the “Right Use of Technology” as part of the company’s Focal Point business success sessions. Having gone to the market in search of a proven, full-suite customer relationship management system to help businesses implement the success strategies they learn during Focal Point sessions, Brian Tracy International selected Maximizer Software as its CRM vendor of choice.

'The gap between leading-edge business strategy and business leaders’ ability to best harness the capabilities of today’s powerful technologies forms a roadblock that can limit business potential and slow growth,' said Brian Tracy, Founder, Brian Tracy International. 'By joining forces with Maximizer Software, we hope to bridge that gap – providing business leaders with the industry’s top CRM technology and the know-how to implement that technology in a way that positions businesses for crushing competitive advantage and profitability.'

Maximizer Software provides the only technology platform that offers businesses the ability to seamlessly move from the sales and contact management requirements of a small business through exponential growth to manage the full sales, marketing, customer service and support needs of large, global organizations – without jeopardizing the momentum of the business.

'Small and medium-sized enterprises are confused by the bewildering array of customer management technology options that are available. Yet, they must overcome this hurdle to compete in an environment that demands a top-quality customer experience, “said Peter Callaghan, Executive Vice President, Sales and Marketing, Maximizer Software. “Whether launching a new venture or supporting a large, global sales team, Maximizer Software and Brian Tracy International provide the right technology and the guidance to implement it in a way that best supports the unique business objectives of a company. '

About Brian Tracy International

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He is a dynamic and entertaining speaker with the ability to inform and inspire audiences toward peak performance and higher levels of achievement. He addresses more than 250,000 men and women each year on the subjects of personal and professional development, including the executives and staff of IBM, Deloitte, McDonnell Douglas and The Million Dollar Round Table. His exciting talks and seminars on leadership, sales, management and personal effectiveness bring about immediate changes and long-term results.

QuoteWerks™ Surpasses 40,000 Users in 75 Countries

Leading sales quoting software provides value to thousands of companies across most industries.

ORLANDO, FL (PRWEB) May 26, 2006 — Aspire Technologies, a leading provider of sales quoting software solutions for the global small and midmarkets, today announced strong results for its award winning software QuoteWerks™.

Upon completion of an internal deployment audit, company officials report that sales of its QuoteWerks™ software package has surpassed 40,000 active users representing deployments in 75 countries worldwide. Demand for the award winning quoting application that integrates with most of the world’s leading CRM applications, has remained strong since Aspire Technologies released Version 4 of the software in the third quarter of 2004, allowing the Orlando-based company to gain significant market share across most industries in a short time period.

“QuoteWerks™ is well-suited for most any company that engages in line item sales quoting through leveraging a service-oriented architecture that provides ease of use and flexibility to users,” said John C. Lewe, IV, President of Aspire Technologies. “The success of QuoteWerks™ and the achievement of this milestone reinforces that we
deliver to companies of all sizes today, a technologically advanced solution, out-of-thebox, that manages the entire quoting/invoicing/order cycle, enables real-time synchronization across the sales chain, and provides the agility required by small and midmarket companies as well as larger enterprises and divisions of the Global 1000.”

About Aspire Technologies and QuoteWerks™

Aspire Technologies, the creators of the award winning QuoteWerks™ sales quoting software, is the leading provider of sales quoting software with its award winning QuoteWerks™ application deployed to thousands of businesses and enterprises worldwide. QuoteWerks™ integrates with all major and leading CRM packages including ACT!™, Goldmine®, Maximizer®, MS CRM, Outlook®, TeleMagic®, salesforce.com® and SalesLogix® enabling businesses in all industries to integrate QuoteWerks™ seamlessly into their existing environments. Aspire Technologies is headquartered in Orlando, Florida and is a Microsoft Certified Partner.

Maximizer Enterprise Selected as SIIA Codie Award Finalist

VANCOUVER, BRITISH COLUMBIA – March 1, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that its CRM suite, Maximizer Enterprise has been named by the Software & Information Industry Association (SIIA) as a finalist for the 2006 Codie Awards in the “Best Customer Relationship Management Solution” category.

Presented annually by the Software & Information Industry Association (SIIA), the 2006 Codie Awards recognize top products and companies demonstrating leading vision and achievement in software development, education technology and digital content. Each year, Codie Award judges select the top products from among the more than 1000 entries in over 70 categories.

"The Codie Awards have become a well-respected industry achievement not simply because the products highlighted represent the leading edge of technology vision, but also because these products are proven and are helping leading organizations achieve new levels of operational efficiency and profitability," said Ken Wasch, SIIA
President. "Finalists demonstrate that rare combination of product innovation and old-fashioned customer success. With tremendous competition in the Best Customer Relationship Management category, being named a finalist is a significant achievement for Maximizer Software."

The Codie Awards are judged through a two-round process - with first round selections intensively reviewed by a panel of information technology journalists, industry luminaries and industry analysts. In the second and final portion of the judging process, members of the Software & Information Industry Association select from the remaining group of finalists. Winners are selected through a combination of first round ranking and the votes of their SIIA member peers.

"It is an honor to be recognized by the SIIA as a finalist in this year’s Codie Awards, “ said Tom Bennett, Office of the President and Chief Technology Officer, Maximizer Software. “This is additional reinforcement that we continue to provide small and medium-sized enterprises with full-suite sales, marketing, customer service and
support functionality that can be deployed quickly to support their growing businesses. With the release of Maximizer Enterprise 9 which incorporates ondemand access, enhanced handheld synchronization and even faster deployment and administrative options, we’re demonstrating our ongoing commitment to helping small and medium-sized enterprises succeed with CRM."

This latest honor caps a year in which Maximizer Software achieved significant momentum and awareness in the market for small and medium-sized enterprise customer relationship management and contact management solutions. In the last 12 months, Maximizer Software has been: highlighted as a leader in Forrester Research’s comprehensive evaluation of the top on-premise sales force automation (SFA) vendors; voted a “CRM Market Leader” in both the “Sales Force Automation” and “SMB Suite” categories by CRM Magazine; listed among Software Magazine’s “Software 500” for the third consecutive year; rated ahead of Act! and Goldmine in
the “Contact Management” category of CRM Guru’s Summit Awards; tapped as a winner of Customer Inter@ction Solution’s 2005 CRM Excellence Awards; named a “Mid-Market Product of the Year by VARBusiness Magazine and chosen as a Top 15 CRM package by ISM Inc., CRM strategic advisors for the fourth consecutive year.

Maximizer Enterprise Selected as Top CRM System by Leading Analyst Firm

Maximizer Software Wins ISM “Top 15 CRM Small & Medium Business Software Award” for fourth consecutive year

VANCOUVER, BRITISH COLUMBIA – February 28, 2006 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that ISM Inc., CRM strategic advisors, has selected the Company’s ‘Maximizer Enterprise’
software as a winner of the “Top 15 CRM Small & Medium Business Software Award” for 2006. This is the fourth consecutive year ISM has selected Maximizer Software to its list of top CRM vendors.

“With the recent release of Maximizer Enterprise 9, Maximizer Software continues to provide what small and medium-sized businesses need – proven, powerful customer relationship management software that can be deployed very quickly,” said Barton Goldenberg, President, ISM. “ISM congratulates Maximizer Software on its more than ten years of experience helping growing businesses achieve success with the help of CRM technology.”

Maximizer Enterprise was selected from dozens of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to a comprehensive list of evaluation criteria, including 110 business functions, 49 technical features, and 17 user support features. As part of the evaluation process, ISM also conducts a survey of first-hand users of the various products tested – asking them to describe their experiences deploying, administering and everyday use of the system. A key element of the user survey includes the total cost of ownership and time required to get the system up and
running.

“Everyone on the Maximizer Software team is very proud to be honored with this prestigious distinction for the fourth consecutive year,” said Tom Bennett, Office of the President and Chief Technology Officer, Maximizer Software. “Maximizer Enterprise 9 is designed to support the full sales automation, marketing, customer
service and support requirements of small and medium-sized enterprises – including business intelligence and access via the most popular wireless hand held PDA devices. This award further reinforces our commitment to innovation and spanning the gap between our customers’ business requirements and our technical
capabilities.”

The Top 15 selections are featured in ISM’s 14th edition of The Guide to CRM Automation and in a Top 15 CD available at www.ismguide.com.

This latest honor caps a year in which Maximizer Software achieved significant momentum and awareness in the market for small and medium-sized enterprise customer relationship management and contact management solutions. In the last 12 months, Maximizer Software has been: highlighted as a leader in Forrester Research’s comprehensive evaluation of the top on-premise sales force automation (SFA) vendors; voted a “CRM Market Leader” in both the “Sales Force Automation” and “SMB Suite” categories by CRM Magazine; listed among Software Magazine’s “Software 500” for the third consecutive year; rated ahead of Act! and Goldmine in
the “Contact Management” category of CRM Guru’s Summit Awards; tapped as a winner of Customer Inter@ction Solution’s 2005 CRM Excellence Awards; and named a “Mid-Market Product of the Year by VARBusiness Magazine.

Independent Research Firm Names Maximizer Software as a Leader in On-Premise Sales Force Automation

Maximizer Software Tops All Competitors in Current Offering Category in Research Firm’s Wave Report for On-Premise SFA for Small Businesses

VANCOUVER, BRITISH COLUMBIA – November 23, 2005 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, was named as a ‘Leader’ in Forrester Research’s comprehensive evaluation of the top on-premise sales force automation (SFA) vendors for small businesses. In this evaluation, Maximizer Software was rated number one in the category of current product offering.

Forrester evaluated eight leading on-premise SFA vendors and products on a comprehensive set of approximately 151 criteria. Maximizer Software received Forrester’s highest score in the ‘Current Offering’ category covering key areas including product breadth, deployment options, verticalization, setup and configuration, sales management, sales analysis, usability, access, integration, services and cost.

According to The Forrester Wave: On-Premise Sales Force Automation, Q4 2005, Forrester Research, Inc., November 2005, “Firms are continuing to invest in SFA in 2005, with the greatest demand coming from the midmarket, which Forrester defines as firms with between six and 999 employees. While software-as-a-service (SaaS) has received much attention in recent years, many firms are still not considering it as a deployment model,
citing concerns about long-term price, security, and weak customization and integration capabilities.” The report also states, “Firms continue to care most about features, integration capabilities, and cost when buying new software.”

In the detailed Scorecard Summary on Maximizer Software, Forrester notes “Maximizer Enterprise is a full CRM suite that spans sales, service, marketing, partner portals, and customer self-service. The product appeals to small businesses looking for a lower cost, prepackaged solution that they can roll out quickly and easily.” The Scorecard Summary also states, “At only $489 per user and no additional server license fee, Maximizer Enterprise costs less than any other solution in this evaluation.”

“Maximizer Software has been dedicated to providing small and medium-size businesses with a complete CRM solution for more than a decade,” said Tom Bennett, Office of the President and CTO, Maximizer Software. “We are pleased that Forrester, an independent research firm, has recognized Maximizer Software as a leader in the small and medium-size business market and extremely pleased that, of all the solutions Forrester reviewed, Maximizer Enterprise was selected as a top current offering for small businesses. We will continue to deliver the most user-friendly, intuitive, cost-effective and feature-rich solution that SMBs can deploy to help their businesses succeed.”

For information on obtaining a copy of Forrester’s Wave Report for On-Premises Sales Force Automation, please contact Forrester Research at (http://www.forrester.com).

Maximizer Software Receives Two CRM Market Leader Awards from CRM Magazine

SAN FRANCISCO, CALIFORNIA – September 22, 2005 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, was named a ‘CRM Market Leader’ for the second consecutive year by CRM magazine, the industry's leading monthly magazine dedicated to helping companies achieve customer-focused organizations.

This year Maximizer Software was honored with a ‘CRM Market Leader’ award in two different categories: ‘Sales Force Automation’ and ‘SMB Suite CRM.’ These awards were based on a combination of weighted criteria including revenues and revenue growth, market share, reputation for customer satisfaction, and depth of functionality. The awards were presented to Maximizer Software last night at CRM magazine’s annual CRM Leader Awards gala in San Francisco.

“CRM magazine is proud to present the 2005 CRM Leader Awards to the companies and individuals who are driving innovation and positive ROI in their customer relationship management strategies,” said David Myron, Editor-in Chief of CRM magazine. “Congratulations to this year's award recipients. Their hard work this past year has helped organizations streamline many of their business processes and significantly improve their customer relationship efforts.”

“Maximizer Software is honored to receive two prestigious ‘CRM Market Leader’ awards from CRM magazine. Maximizer Software is a leader in providing CRM solutions for small to medium-sized enterprises and our ‘Maximizer Enterprise’ product has long been associated with first-rate SFA functionality,” said John Caputo, Office of the President & Chief Financial Officer, Maximizer Software. “Maximizer Software has a proven track record of meeting the complete CRM needs of SMB customers with products that are affordable, easy to use, and have rich functionality.”

Additional details on Maximizer Software's ‘CRM Market Leader’ awards are available in the October 2005 issue of CRM magazine: (http://www.destinationcrm.com).

In addition to the ‘CRM Market Leader’ awards, Maximizer Software received the following awards this year: CRM Guru.com’s ‘CRM Solution Excellence’ award; Communications Solutions’ ‘Product of the Year’ award; VARBusiness magazine’s ‘Mid-Market Products of the Year’; ISM’s ‘Top 15 CRM Software’ award; SIIA’s ‘Codie Award Finalist for Best CRM Solution’; and Customer Inter@ction Solutions’ ‘CRM Product of the Year’ award.

Maximizer Software Delivers Advanced Wireless CRM Access via BlackBerry

VANCOUVER, BRITISH COLUMBIA – September 15, 2005 – Maximizer Software Inc. (TSX: MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, announced today it has enabled its Employee Portal for Wireless PDAs to support BlackBerry®, a leading wireless platform developed by Research In Motion (RIM) (Nasdaq: RIMM). Maximizer Software also announced it has joined the BlackBerry ISV Alliance Program.

Maximizer Software’s Employee Portal for Wireless PDAs provides complete access to vital information through BlackBerry handheld devices. BlackBerry users can securely access their Maximizer Enterprise CRM database to view customer details and appointments and carry out day-to-day tasks without having to synchronize or install extra software on the BlackBerry device.

“Wireless CRM is a powerful and complementary application that can improve workflow and productivity for many BlackBerry customers,” said Mark Guibert, Vice President, Corporate Marketing at Research In Motion. “We are very pleased that Maximizer Software joined the BlackBerry ISV Alliance Program to help fulfill the growing demand for wireless CRM applications.”

“We are pleased to add BlackBerry to our array of mobile solutions. Our advanced CRM solutions allow customers to access their data wherever and whenever they want,” said Tom Bennett, Office of the President and CTO, Maximizer Software. “Customers can move easily from their desktop computer to their laptop to a PDA device and transition from being connected on-line to working off-line to being connected wirelessly, all while staying connected to their CRM data.”

Primary Capital Advisors, the third largest income property mortgage bank in Atlanta, Georgia, has used Maximizer Enterprise for more than ten years and has built a database with more than 10,000 records including core customers, prospects and referral sources. Primary Capital implemented the BlackBerry interface as a way of increasing service levels. The entire sales force in the Income Property Finance Division now uses BlackBerry devices to access customer information when they are out in the field, which has decreased the amount of time it takes to respond to requests.

“Having customer information available at our fingertips, whether it be through a laptop computer or a BlackBerry device, provides our people with the information they need exactly when they need it,” said Faron G. Thompson, Managing Director of the Income Property Finance Division of Primary Capital Advisors. “The BlackBerry interface with Maximizer Enterprise works flawlessly giving us immediate access when we are out in the field to our important customer data.”

Key User Benefits

Reduce lengthy sales cycles: respond to revenue opportunities in real-time and assign follow-up activities immediately;
Increase operational effectiveness: access customer account details immediately while enroute to a meeting or on-site visit with a customer or prospect;
Improve customer satisfaction: monitor customer interactions while on the road and respond quickly to customer requests;
Drive business processes: keep customer processes moving by accessing critical data and triggering activities and events from anywhere at anytime;
Increase accuracy: real-time data input ensures fewer omissions that can be vital to corporate decision-making and revenue forecasting.