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In this report, Forrester Research evaluated eight leading on-premise sales force automation (SFA) products on a comprehensive set of over 150 criteria. Maximizer Enterprise was rated #1 in "current offerings" when they rated key areas including product breadth, deployment options, setup, sales management & analysis functions, usability, integration, services and cost. In the detailed report, Forrester notes "Maximizer Enterprise is a full CRM suite that spans sales, service, marketing, partner portals, and customer self-service. The product appeals to small businesses looking for a lower cost, prepackaged solution that they can roll out quickly and easily."

If you're currently evaluating CRM solutions, this exclusive report is a must-read!

If you're a small or medium-sized business thinking about investing in CRM solutions to give yourself a competitive edge, get this latest report from The Yankee Group. With this guide, gain insight into issues you need to consider before purchasing and implementing a CRM solution.

Here's what you will learn:

The new approach to evaluating CRM options based on your needs

A framework for measuring the Total Cost of Ownership (TCO) of a CRM solution

TCO results from Kingstone's survey including hosted and licensed options

How to link your CRM initiative with business performance to measure return on value.

How to measure CRM return on investment (ROI) using Key Performance Indicators

Yankee Group's recommendations on CRM vendor selection and implementation

Author: Sheryl Kingstone, CRM Strategies Program Manager, The Yankee Group

Who should read: CRM project managers and business managers evaluating CRM solutions.

 

Business Agility Series Report I: Win New Customers - A Four-Phase Approach to Sales Success

 

Competition is tough. Today's top organizations are more nimble and better equipped to win new customers. How is your company going to win more customers as each customer relationship becomes more valuable? With this CRM spotlight from Maximizer Software's Business Agility Series (Report I), understand how to adopt a Four-Phase process using sales best practices to boost your bottom line and remain competitive, including:

Walking away from the losing propositions while focusing your sales time on qualified opportunities

Creating a win-win situation for your sales staff and your customer

Identifying buyer motivations and building credibility

Critical skills required for sales people to compete in today's world

Who should read: Sales managers and executives seeking to improve sales effectiveness

 

Business Agility Series Report II: Business Intelligence - The Key to Optimizing Sales, Marketing and Bottom Line Results

Creating actionable business intelligence is a key success factor for any company wanting to boost their performance to new levels. Companies of all sizes face cut-throat competition and need every tool they can get their hands on to increase marketing efficiency, improve sales effectiveness, and strengthen customer relationships in a cost-effective way. With this CRM spotlight from Maximizer Software's Business Agility Series (Report II), learn how to create actionable business intelligence with a customer relationship management (CRM) solution and be empowered to:

Make informed decisions about which marketing campaigns work best

Quantify performance of sales representatives and coach them by determining specific areas where improvements are needed

Increase customer retention

Determine the best ways to cross-sell and up-sell existing customers

Capture customer insights into how products and services can be enhanced and create a feedback loop for customers

Who should read: Business managers and executives seeking to improve the bottom line performance of their business.

CRM is about creating relationships that yield maximum value over the entire customer relationship by selling, marketing, and caring for customers based on their specific needs and preferences. Leading companies are redefining and implementing customer-facing processes in CRM software to build profitable customer relationships and stay competitive. In this white paper, learn how the following companies in various industries were able to build their processes inside Maximizer Enterprise in order to improve productivity and in turn, meet their sales revenue and growth objectives:

W&O Supply, Inc. (manufacturing)

Scotia McLeod (financial services)

Dolphin Software (high-tech)

Mathusek (manufacturing)

StemCell Technologies (bio-tech)

Who should read: Executives and sales managers seeking to increase sales and improve sales rep productivity.